Symantec Warns Against Small Business Vulnerabilities

“Our devices are getting smarter and so must we. With millions of devices connected to the Internet—and in many cases running an embedded operating system—expect more hackers to be hacking in 2014. Security researchers have already demonstrated attacks against smart televisions, medical equipment, baby monitors and security cameras. Many of the companies building gadgets that connect to the Internet don’t even realize they have an oncoming security problem and therefore don’t have a friendly end-user method to patch these new vulnerabilities or notify customers when there is a vulnerability. This poses serious and potentially debilitating problem for small businesses.”

EconoTwist's

Small businesses can benefit greatly by using the latest technologies to improve operational efficiency and innovation, but they can also open the door to a host of headaches. In the Symantec 2014 Small Business Trends Report, the leading IT-security company predicts continued consumer focus on privacy, and a growing “Internet of Things” (IOT) connected to more and more mobile devices which will have a direct impact on small businesses and they way they do business.

“Security researchers have already demonstrated attacks against smart televisionsmedical equipment, baby monitors and security cameras. Many of the companies building gadgets that connect to the Internet don’t even realize they have an oncoming security problem and therefore don’t have a friendly end-user method to patch these new vulnerabilities or notify customers when there is a vulnerability.”

Symantec.com

last ned

“From scary headline news to a much-needed wake-up call,” Symantec writes, not referring to…

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People Aren’t Actually Reading the Stories They Tweet

…..and I thought it was just me !

Tech

Just because a story gets a lot of tweets doesn’t mean people are reading it.

Chartbeat, a company that measures real-time traffic for websites, says its data indicate that many people only spend a few seconds on an article page before tweeting it out. (Disclosure: TIME is a client of Chartbeat.) Chartbeat measures things like how far people scroll down, amount of time spent on a page and where they click next in order to determine whether people are actually reading content.

“We’ve found effectively no correlation between social shares and people actually reading,” Chartbeat CEO Tony Hailie tweeted on Feb. 2. Chartbeat’s lead data scientists, Josh Schwartz, told the Verge Friday that Hailie was referring specifically to tweets, though the same can presumably be said of Facebook shares.

“There is obviously a correlation between number of tweets and total volume of traffic that goes to an article,” he says. “But…

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Facebook boots two ad partners over bad data practices

And more will follow, I hope…

Gigaom

Facebook(s fb) has cut ties with two mobile ad companies after a privacy audit revealed that they breached policies on retaining data and informing customers about app activities.

According to AdExchanger, which reported the story, Facebook relied on the companies, HasOffers and Kontagent, to help measure app installations and app-based revenue.

The violations were reportedly discovered in the course of a routine audit that measures whether Facebook’s partners are complying with contractual terms, including rules on data and privacy. There is no indication they leaked or failed to secure data.

“After working with a third-party auditor to review the practices of all our mobile measurement partners, we discovered that some weren’t adhering to the terms they agreed to,” Facebook said in a statement to AdExchanger. “As a result, we’ve removed a couple of our partners from the program. We take our contracts seriously, and will continue to act swiftly…

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