Facebook boots two ad partners over bad data practices

And more will follow, I hope…

Gigaom

Facebook(s fb) has cut ties with two mobile ad companies after a privacy audit revealed that they breached policies on retaining data and informing customers about app activities.

According to AdExchanger, which reported the story, Facebook relied on the companies, HasOffers and Kontagent, to help measure app installations and app-based revenue.

The violations were reportedly discovered in the course of a routine audit that measures whether Facebook’s partners are complying with contractual terms, including rules on data and privacy. There is no indication they leaked or failed to secure data.

“After working with a third-party auditor to review the practices of all our mobile measurement partners, we discovered that some weren’t adhering to the terms they agreed to,” Facebook said in a statement to AdExchanger. “As a result, we’ve removed a couple of our partners from the program. We take our contracts seriously, and will continue to act swiftly…

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