I have posted a few pieces on social media influence this year, and it’s certainly something to be taken seriously. But when it comes to measure social influence, it gets quite complicated. However, the prominent business magazine, Forbes, have discovered that there are several online tools you can use to analyze social media activity and pinpoint the most powerful influencers. Still, I can’t help wondering; who are these people? who do they influence? in what way? and do these very influential people actually make any significant contributions when it comes to solve the worlds problems?
“They are the people who most influence the biggest brands or have the best-selling book or who have been around the business a long time.”
Now, let me get this straight: They are all PR-people and marketers, they’ve been in the business for a long time and they’ve written best-selling books on social media marketing, and now they are marketing themselves and their books very successfully – in social media.
But that’s not all. According to a survey by Forbes Magazine, using chose Peek Analytics as the tool to measure influence, these people also have some impact on someone, apparently resulting in some producer of some famous brands being able to sell some more products… Amazing!
They are the “Top Social Media Power Influencers of 2013″.
On the scoring, Peek Analytics gives people a score called Pull. If an individual has a Pull of 10x, that means that the audience the individual can reach is at least ten times greater than what the average social media user can reach. In the top ten this year all the influencers have a pull of between 2,000 and 3,000. There are also some basic criteria for involvement – experts must be creating their own content, and it has to be about social media. (See more on the criteria here).
By the way – if you want to measure your own Pull, you can do that by following this link.
Here’s the top 10 list:
Sean, who also writes at Huffington Post, comes in at number 1. Sean blends social media insight with inspirational messaging, a trend we’re seeing across social.
#2. Ann Tran.
Number 1 on the women’s list, Ann writes primarily about social media in the travel and hospitality vertical
#3. Jessica Northey.
It’s a trend this year, leading influencers whose base is in a specific vertical. For Jessica it is music. She also says she’s moving away from blogging towards Google +.
Mari is a leading Facebook marketing expert and one of the top 10, overall, from last year. She’s also the author of The New Relationship Marketing.
Aaron has been strong on Twitter for a long time now, and has a useful website with professional-grade advice but which can also inform people at the beginning of their social media careers.
An eclectic mix of blog advice, Twitter and other social tools, John is in business to help people make money from social.
#7. Liz Strauss.
Liz runs successful-blog.com. She’s currently taking on the challenge of cancer. Best wishes.
#8. Warren Whitlock.
Host of Blog Talk Radio’s Social Media Profit Show, like John, Warren’s focus in on social media for profit.
#9. Ted Coine.
Covering Facebook, Google + and the business of social.
“We are seeing a lot more inspirational messaging via Twitter from this group than we did last year – almost as if social media is relegated (or elevated depending on your taste) to motivational relationships. This is becoming an essential part of being a social media leader,” Forbes notes.
The top ten last year was skewed towards people who had a strong institutional base – an employer who allowed them time to do social media. The group below are much more skewed towards self-starters who have made social media their business, or who are advising on how to make social media your business.
And here’s the rest:
#12. Renee Blodgett.
Deep seated social media marketing expertise with a long chain of references and endorsements from mainstream media.
A broader remit than many on the list, Ted puts social media in the context of the wider evolving business environment.
#14. Eve Mayer.
Officially a LinkedIn expert writes about a diverse range of social media issues and tools – Pinterest, Instagram, Google +
Glen is a practicing attorney and teaches Digital Marketing, Crisis Communications and Social Media Law at Rutgers University Center for Management Development.
#16. Paul Barron.
Paul is a social media expert in the restaurant trade where he runs the successful TV channel, Turn and Burn, and the website digitalcoco.
Dan’s work focuses on the use of social to build your personal success. Author ofPromote Yourself: The New Rules For Career Success.
#18. Kim Garst.
Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc
#19. Lori Ruff.
LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform.
#20. Ann Handley.
#21. Chris Brogan.
Chris is CEO&President, Human Business Works: courses to grow YOU!
#22. Gary Vaynerchuck.
CEO and Co-founder of the social media & brand consulting agency, VaynerMedia. An authority in the branding and social media world who started out in the wine vertical.
Chris hosts his own radio show, probably expanding now to a much wider remit
#24. Pam Dyer.
Marketing manager at SolutionsIQ, Pam covers a variety of social media issues and trends in depth.
# 25. Laura Fitton.
An online marketing generalist Laura is also a recognized expert in Twitter. The main reason for inclusion, apart from her ranking, is that she is a co-author of Twitter for Dummies.
#26. Calvin Lee.
Calvin runs Mayhem Studios, a design practice in LA but has become perhaps better known for his social media work and social media advocacy.
#27 Jessica Merrill.
Jessica blogs at blogging4jobs, an HR/recruiting site and joins the many other experts on the list who are applying social to a specific activity.
#28. Bonnie Sainsbury
An eclectic range of themes around social, including one of the few on the list directly addressing mobile.
#29. Jonathan Naferrete.
Jonathan is an Instagram expert. He doesn’t blog text very often but does post images – he’s also a photographer.
#30. Lilach Bullock.
#31. Steve Farnsworth.
Pretty eclectic mix of content from Steve who is Chief Digital Strategist at Jolt Digital Marketing.
#32. Deborah Lee.
British adviser with eclectic social media interests but a particular focus on Twitter.
#33. Neal Schaffer.
Social media consultant and adviser, Neal’s Windmill Marketing site is a good resource for the whole range of social media tips, particularly around LinkedIn.
#34. Mike O’Neil.
Linked expert Mike O’Neil runs the Integrated Alliances website and provides corporate LinkedIn training.
#35. Jay Oatway.
#36. Jeff Barrett.
On the PR side of social, Jeff writes regularly for the Washington Times in addition to running the agency “Status Creative”
#37. Scott Stratten.
Eclectic website with topical posts on social media, especially Twitter.
#38. Marsha Collier.
Marsha is the author of 40 books, many of them in the social area, particularly around social media and customer service. A lot of her dissemination work takes place via Twitter and those books. Increasingly, we notice, she is taking her trade onto Google +.
#39. Lori Taylor.
Lori writes an eclectic blog covering Twitter, Facebook, Pinterest and general social media tips but her main work is in social media and direct response. Lori appeared in last year’s Top 50.
#41. Yacine Baroudi.
Yacine is broadening his scope from social media to internet of things, a journey that many in social will have to take.
#42. Sandi Krakowski.
Sandi is a Facebook marketing expert and works on that fine line between social media and spiritual inspiration. I interviewed her about that work here on Forbes.com.
Susan is a social media generalist but with a clear vertical focus in music. “I currently handle social media marketing, consulting and strategy targeted for musicians, entertainers and select businesses.
#44. Christine Korda.
Christine is VP and in charge of blogger relations at shesconnected and an active mom’s blogger.
#45. Don Crowther.
Social media marketing, with some useful content on the latest trends.
#46. Dede Watson.
#47. Erik Qualman.
Author of Socialnomics and a runs the multi-contributor blog of the same name.
#48. Michael Hyatt.
Author of Platform: Get Noticed in a Noisy World, and runs a comprehensive advisory website.
#49. Darren Rowse.
Darren is Problogger, one of the best sources on how to blog for profit.
#50. Christopher Penn.
On the PR side of social Chris is also co-founder of PodCamp.
There you have it. The most powerful social media (self)influencers of the year.
Unfortunately, there’s only a few names on that list that is familiar to me. But with these people shaping the future of social media, I see an endless stream of consumption driving fun coming…
However, social media influence can be measured in many ways.
Remember Malala Yousafzai? The 14-year-old Pakistani blogger who got shot in the head by the Taliban?
On 9 October 2012, a Taliban gunman shot Yousafzai as she rode home on a bus after taking an exam in Pakistan’s Swat Valley. The masked gunman shouted “Which one of you is Malala? Speak up, otherwise I will shoot you all”, and, on her being identified, shot at her. She was hit with one bullet, which went through her head, neck, and ended in her shoulder.
Malala was blogging about what schools she wanted to go to, what she wanted to be. She wouldn’t have reached very far up on the Forbes list.
Point being: A Taliban death sentence is something usually reserved for top US or Israeli officials and allied, and also a quite accurate measure of influence. But perhaps of another kind?
Related by econoTwist’s:
- What Makes Social Media so Influential?
- The Power of Social Media Is Nothing To Joke About
- Social Influence – The New Kind of Power
- EU To Spend $3 million on Training of Internet Trolls in Battle Against Bad Image
- World Soon To Be Run by Powerful Networks, US Intelligence
- Social Influence? Use It!
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