The Social Media Personality Disorder

It used to be one of the most intriguing sides of the social media,  the ability to create a whole new you, mixing different interests, styles and appearances, putting together a  profile that you like, or a profile you think others will like, But as most of you already know, an online profile may not be the most accurate description of yourself and you are probably a completely different person in real life. For advertisers, this have become a problem…

“It’s important we’re aware of that when we’re dealing with customers through a variety of channels.”

Rebecca Dye


So, to make things easier, and the algorithms less complicated, the online bank First Direct have done some research and come up with 12 unique personality types across users of social media. The different personality types are categorized by 12 highly charged words like “Dipper,”Peacock,” “Ghost,” “Lurker,” and so on. And if you should reject any of these labels as suitable for you, you are most likely to be filed under “Deniers“.

A survey by online bank First Direct has determined that there are 12 unique personality types across users of social media, including “Ultras” who are obsessed with checking Facebook and Twitter, “Dippers are those who are infrequent users, “Peacocks” love to show off their popularity while “Ghosts” crave privacy and anonymity, the website WordPress Hosting SEO, reports.

And “Deniers” are the people who claim that social media doesn’t control their lives, when the reality is very different.

“A lot of people admit to behaving very differently in social media to how they behave in the ‘real world’,” Rebecca Dye, social media manager at First Direct, says.

It’s important we’re aware of that when we’re dealing with customers through a variety of channels.

Yeah, and with a variety of personalities…. (Try doing business with a schizophrenic!)

Here’s the infographic with the full list of the 12 social media user personalities.



Related by econoTwist’s:


All Human Rights Reserved (h) 2013


4 thoughts on “The Social Media Personality Disorder

  1. Pingback: A Wall Street View on Social Media | Rational Arrogance

  2. Pingback: Twitter Stocks Tumble on Social Insecurity | Rational Arrogance

  3. My partner and I absolutely love your blog and find many of your post’s to be just what I’m looking for. Do you offer guest writers to write content for you personally? I wouldn’t mind producing a post or elaborating on some of the subjects you write concerning here. Again, awesome website!

  4. Pingback: New Research: Social Media Amplifies Irrational Behavior | Rational Arrogance

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s