It used to be one of the most intriguing sides of the social media, the ability to create a whole new you, mixing different interests, styles and appearances, putting together a profile that you like, or a profile you think others will like, But as most of you already know, an online profile may not be the most accurate description of yourself and you are probably a completely different person in real life. For advertisers, this have become a problem…
“It’s important we’re aware of that when we’re dealing with customers through a variety of channels.”
So, to make things easier, and the algorithms less complicated, the online bank First Direct have done some research and come up with 12 unique personality types across users of social media. The different personality types are categorized by 12 highly charged words like “Dipper,” “Peacock,” “Ghost,” “Lurker,” and so on. And if you should reject any of these labels as suitable for you, you are most likely to be filed under “Deniers“.
A survey by online bank First Direct has determined that there are 12 unique personality types across users of social media, including “Ultras” who are obsessed with checking Facebook and Twitter, “Dippers“ are those who are infrequent users, “Peacocks” love to show off their popularity while “Ghosts” crave privacy and anonymity, the website WordPress Hosting SEO, reports.
And “Deniers” are the people who claim that social media doesn’t control their lives, when the reality is very different.
It’s important we’re aware of that when we’re dealing with customers through a variety of channels.
Yeah, and with a variety of personalities…. (Try doing business with a schizophrenic!)
Here’s the infographic with the full list of the 12 social media user personalities.
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- Gigant Social Media Security Hole in Banking
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Other related articles:
- Social Media Isn’t Enough (ttsstaffing.wordpress.com)
- How understanding social typology can help marketers (econsultancy.com)
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