Not long ago, "hyperlocal" was the buzzword of the day in the digital media business, and a number of major media entities -- including the New York Times and AOL (s aol) -- either acquired or started their own efforts in that direction. Now one of the pioneers of that movement has been abruptly shut down: NBC announced on Thursday…
It obvious that many traditional media, and marketing people, just don't get it when it comes to social media... Perhaps they are still trying to figure out how many Facebook-likes it takes to make up a hundred dollar?....
